With modern digitization, gaining attention paired with accurately communicating your message can be difficult. This is where whiteboard and animated video explainers become useful. These formats are indeed very engaging and are some of the most effective in ensuring that complex ideas are simplified and your audience’s attention is captured. If you need to show a new product, service, or concept to the audience, these videos will make understanding easier and more fun.
Whiteboard animated explainers utilize visuals and narratives paired with powerful storytelling to breakdown complicated topics into easy to understand ones. The whiteboard video format usually consists of hand illustrations drawn on a whiteboard that is virtual which is usually accompanied by a voiceover that helps navigate the viewer. On the other hand, animated explainers utilize motion graphics and animations to put life into ideas in a more colorful and dynamic way.
The rise greatly depends on how well these videos perform. Let’s explore why companies use them:
The catchy visuals in these videos helps keep the audience glued on the content thus improving retention rates compared to other forms of communication.
Animated videos with the right call to action have been shown to increase conversion rates, as well as effectively getting a product or service’s value across to the audience.
When crafting whiteboard or animated explainer videos, here are some of the primary rules to consider:
Make sure to engage your audience within the first 60 to 90 seconds of your video. Within that timeframe, try to come up with the key points to get your audience interested.
If you want to improve your marketing, then for sure they will make an explainer video for you. Animated videos are very easy to make because they sell your value proposition in a simple yet effective way. For new businesses as well as established companies, animated explainer videos can be crucial for your growth.
Whiteboard animations are extremely useful when it comes to creating modern memorable marketing videos. They bring life to your concepts by visually illustrating it which allows your audience to connect deeply with the message you are trying to convey.
There are numerous benefits of explainer videos for businesses such as simplifying complex concepts and increasing customer engagement. They are more sharable which helps you reach a wider audience.
When creating an animated explainer video, there are many moving parts that must be executed seamlessly like script writing, story boarding, and designing the animations. If carried out correctly this type of video can be very professional and explain your business in a way that makes it unique.
Do you want to get your creative ideas animated on a whiteboard? If so, then you need to get in touch with a video animation specialist who can produce your video professionally.
If you are looking to get an animated explainer video, then everything is a lot easier than you think. With a simple click these animated videos can be ordered online where an entire skilled team edits, refines, and perfects the idea that you came up with into a finished product.
Discuss the client’s goals, target audience, and key message.
Develop a compelling script that communicates the core message clearly.
Create a storyboard to visualize the sequence of scenes and animations.
Design characters, backgrounds, and assets that match the script and style.
Record a professional voiceover to narrate the explainer video.
Animate the visuals in sync with the script and voiceover.
Present the video to the client and make necessary revisions based on feedback.
Provide the final video in the required formats and offer post-delivery support.